What a hand-written sign can tell you

Recently spotted in my large chain grocery store: “Butter. Over here.”

Hand-written signs tell you several things:
-An employee has taken it upon himself or herself to fix a problem.
-Customers are repeatedly asking for something and not finding it.
-Someone made a design or placement decision without talking to front-line staff people first.

Usually, the problem isn’t fixed by adding a sign.

Tip of the day: Search your site for hand-made signs. Sit down with front-line staff to discuss the problem that the sign represents. Reward them for taking initiative. Decide as a group how best to fix the problem. If a sign is still needed, make something permanent that fits the rest of your brand communication.

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